For suppliers
Your best customers are buying somewhere your website cannot reach.
Large accounts increasingly order from inside their own procurement systems. A supplier who is not in that catalog is not in the decision — however good the B2B site is.
B2B supplier · E-commerce · Sales operations · Key accounts
The B2B site is not losing to a competitor’s site. It is losing to a requisition form.
A buyer at a large company often cannot use your website even when they prefer it. Their spend has to go through a procurement process, against a contracted assortment, with an approval trail. Anything outside that route is friction they will be asked to justify.
Being present inside that route is a distribution question, not a technology preference. Kelqio Supplier is how a supplier gets there without rebuilding anything and without maintaining a separate catalog per customer.
02How it works
How you get inside the system your customer buys from.
Your customer’s buyers do not leave their requisition tool to visit a website. This is the path that puts your assortment inside it.
- 01You
Publish your assortment once
Upload a file, connect an API, or maintain it directly in the supplier workspace.
What it asks of you
One publication, however many connected customers you have.
What your customer sees
Your products, with the fields their procurement system needs to accept them.
- 02You
Set each customer’s conditions
Assortment, negotiated prices, packaging and lead times per commercial relationship.
What it asks of you
You keep control of pricing. Nothing is renegotiated by the platform.
What your customer sees
The prices they were promised, applied automatically instead of checked manually.
- 03◇ DecisionKelqio
Your catalog reaches their buyers
Your assortment appears inside the tool their buyers already use, alongside other connected suppliers.
What it asks of you
No traffic acquisition problem: you are where the requisition is written.
What your customer sees
One consistent interface, so buying from you is not harder than buying from anyone else.
↳ Incomplete · Your customer
Your customer never sees it
It comes back to you field by field before it reaches them. You fix a field, not a relationship.
- 04You
Receive orders as structured data
Lines, quantities, prices and delivery details arrive as data tied to what was selected.
What it asks of you
No rekeying, and no disputes about which price was agreed.
What your customer sees
Faster confirmation, and an order that matches what was approved.
- 05You
Keep the data alive
Updates, new references and price changes go out through the same connection.
What it asks of you
One update instead of one email per customer contact.
What your customer sees
A catalog that is current, which is the reason buyers keep using it.
03Supplier workspace
One place to publish. One place to receive.
Maintain the product set and the commercial structure once, then publish the customer-specific views from it — and get the resulting orders as structured data.
- Nordwerk Industrie
- Customers
- Groupe Vallis
Groupe Vallis — MRO 2026
Published- items in catalog
- 1 284
- Last update
- 14/04/2026 08:31
- Price list
- VALLIS-MRO-26
- Validity
- 01/01/2026 → 31/12/2026
Delivered to
- Groupe Vallis — ERP
- Groupe Vallis — Procurement
- Kelqio Catalog
Update once — every connected buyer sees it.
Incoming orders
| Order | Site | Lines | Value | Status |
|---|---|---|---|---|
| PO-88412 | Lyon 03 | 4 | 5 782,50 € | New |
| PO-88396 | Nantes 01 | 11 | 12 044,00 € | Acknowledged |
| PO-88361 | Lyon 03 | 2 | 918,20 € | Shipped |
| PO-88307 | Metz 02 | 7 | 3 260,75 € | Invoiced |
- 01
Customer-specific catalogs
Each account sees its negotiated assortment and conditions, published from your single product set.
- 02
Conditions with a lifespan
Price lists and validity periods are explicit, so expired conditions stop being applied by accident.
- 03
Orders that do not need re-keying
Structured orders arrive ready to process rather than as an email into a shared mailbox.
- 04
Visibility on what customers order
Account conversations start from actual ordering behaviour rather than from an invoice extract.
04Effort
What this actually asks of you.
Being honest about the work is the only way this conversation goes anywhere.
A maintained product set
References, descriptions, units and attributes kept correct in one place. This is the real work, and it does not disappear.
A clear commercial structure
Which customer gets which assortment at which price, with validity dates that mean something.
An owner for order intake
Someone responsible for acknowledging and progressing orders — the same person who does it today, with less typing.
No system change required
You can start from the workspace alone and connect your own systems later, or not at all.
Next step
Bring your supplier list. We’ll show you the flow.
A working session with our team, using your systems and your supplier mix — not a generic slide deck.
- 01
Where your suppliers sit today: connected, semi-connected, or not at all
- 02
How each channel would route through Kelqio into your ERP and procurement platform
- 03
What connecting the next twenty suppliers would actually involve
Enterprise integration product. No credit card, no self-serve trial — a conversation with someone who knows procurement systems.